Today’s consumer is more environmentally aware, more inclusive, more demanding and more conscious of what they are eating than ever before. They are interested in food provenance, sustainability, innovative dining experiences and have a greater overall interest in wellness.
The expectations for hospitality are greater than ever and today’s cafes, hotels and restaurants have to be informed about dietary requirements, allergies, intolerances and offer choice if they want to survive and thrive.
The vegan movement is growing exponentially and has emerged as the biggest food and lifestyle trend of the past few years. (globalwebindex Jan 2019)
The number of vegans in Great Britain quadrupled between 2014 and 2018. In 2018, there were 600,000 vegans and almost half 42% of all British Vegans made the change in 2018. (The Vegan Society). Veganuary nearly doubled in January 2019.
70% of diners will avoid venues that don’t serve a vegetarian option
1 in 3 Brits have stopped or reduced their meat consumption and 35% of Brits make a point of having meat-free days.
The total value of the UK plant based market was £443m in 2018.
92% of plant-based meals consumed in the UK in 2018 were eaten by non-vegans.
According to the Coeliac Society 13% of the UK population is estimated to be avoiding gluten. The ‘free from’ market is estimated at £365 million and forecast to grow another 505 by 2019.
Can your business afford not to be catering to these diners? I teach Vegan Natural Chef and Natural Chef at the College of Naturopathic Medicine and see these new chefs embracing change and entering the dining market with flair and ambition.
I work with business to help them respond to these new eating habits and create.
Inclusive menus to cater to everyone’s needs and lifestyle choices, winning new customers and keeping old ones so that your business stays in business.
We can do this with menu development, training staff on nutrition, health issues and dietary solutions, accreditation with the industry bodies such as Coeliac UK or the Vegan Society or by connecting you with the right suppliers, chefs, food photographers, stylists or products.
To discuss your business needs get in touch using the form below:
